Word and Image # 2

How Words and Images work in an advertisement?

The world of advertisement in the twenty-first century has transformed drastically. New technology has changed the relation between words and images. Extensive software like Photoshop and Illustrator have brought a magnificent change in the field of advertisement. Advertisement today contains fewer words than images.

Most of the big brands now a day put their emphases on their advertisements; hence they put a huge amount of money in these ads. There is a cluster of brands and their advertisements all around us, from magazines to billboards, TV channels to news papers etc. People are so busy that they don’t have enough time to see every ad. Majority of the people get attracted by the products by looking at the picture in an ad and not by reading the text, and if the add is really appealing it will force the people to invest in it.

A lot of flesh showing in advertisements is very common now. Brands show these perfect photo shopped models having beautiful bodies and faces that urge people to try and look like these models. Most of the time these images are accompanied by few words which says that this product will change your life or it will make you stand out from others, or even will make you look like this particular model.

Even though the amount of words in these ads is very less compared to images, but it is enough to make a person invest in the product. There are two reasons for lesser words in advertisement, one that people don't have enough time to read a lot of text, and second is to show people something that urges them to make a decision from heart and not from brain.

Some of the examples are below:

This example also shows that there is no need of words because the photo shopped image of Beyonce will be more than enough to make people buy this product.

Image taken from Google Images

This actress is endorsing L’Oreal, as you can see there are very few words in this ad, people are going to get attracted by the model to buy this product. They will think that if this model has used this product then it should be good. Brand achieved its goal without putting a lot of words.

Image taken from Google Images

In this example Jessica Simpson is endorsing Proactive, showing people that the product will make them have a perfect skin likes here.

Image taken from Google Images

In this add there are no words at all, because this ad is targeting teenagers and only the picture of Justin Bieber holding proactive bottle is enough to sell it.  

Image taken from Google Images


In this Dolce & Gabbana advertisement, the emphases is on perfect bodies, and how clothes look good on these bodies. There is no word other than the brands name in this advertisement, the focus is only on the image.

Image taken from Google Images

Similarly in this advertisement which is of a different brand, the focus is on image not on words, the perfect bodies make the clothing looks good which targets the goal of selling more products.

Image taken from Google Images